Bruce Cumming appointed national vice-chair of SA motor repair body

Bruce Cumming of East London has been appointed national vice chairperson of the South African Motor Body Repairers’ Association (SAMBRA), a member of the Retail Motor Industry Organisation (RMI).

Bruce, of Gordon Cumming Body repairs, currently serves as Border regional chair.

Bruce comes from a long line of the collision repair history of three generations manning the Gordon Cumming body repair shop.

The original downtown body shop was founded by Gordon Cumming in 1950 and is one of East London’s oldest family business operations in collision repair. Today the Cumming family operate one of the most modern production facilities in South Africa.

Service, quality and integrity form the foundation on which they have built their brand, Bruce says.

“Without these elements, the rest is just bricks and mortar."

Passionate about addressing South Africa's skills shortage, Bruce believes strongly in the value of apprenticeships. He is also a strong supporter of buying local. His business currently has nine apprentices and will be taking a further 15 at the end of the year.

“It’s a big investment but so necessary if we are to grow the industry. I believe you can’t help everyone but you can certainly help the person in front of you and that is what is going to grow this economy and help unemployment.”

Source: South African Motor Body Repairers’ Association